Parental attitudes towards children (0-6 YEARS) feeding practices and preferences on baby foods

Yap, Mei Keng (2006) Parental attitudes towards children (0-6 YEARS) feeding practices and preferences on baby foods. Universiti Malaysia Sabah. (Unpublished)

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Abstract

A survey on parental attitudes toward Infant feeding practices In urban areas, parents purchasing behavior and factors affecting parents' purchase decision on baby Infant formula, follow-up formula and complementary foods were carried out. Total of 882 parents of child or children of aged 0 to 6 years were randomly selected In the district of Klang Valley. finding shows that the most practice method of Infant feeding Is mixed feeding due to the employed mothers (48.1%). The incidence of breastfeeding was low with only 15.6% and exclusive breastfeeding was 5.3%. Medical doctor was the primary source of Information regarding Infant feeding practices. The main reasons for early termination of breastfeeding was mothers' perception that there was Insufficient of breast milk (38.9%). Complementary feeding started before 4 months of age In 15.7% were mostly affected by the intention of parents. The most common type of food used in complementary feeding was baby rice (30.6%). About 46.4% of mothers introduced infant formula at aged below 1 month. The brand of Infant formula that most parents prefer was Lactogen (20.3%) and follow-up formula is Nespray (18.3%). Parents' purchasing decision of brand was affected by their perception on food nutrition of Infant formula. Certain factors such as nutrient contents and physical attributes also affect parents' purchasing preferences. Nutrient contents most considered were DHA (73.0%) and AA (43.4%) while most parents purchased baby food In supermarket/hypermarket (86.3%). Nestle was the most purchased brand of commercial complementary food (91.4%).

Item Type: Academic Exercise
Uncontrolled Keywords: infant feeding, urban area, purchasing behavior, nutrient
Subjects: T Technology > TX Home economics > Nutrition. Foods and food supply
Divisions: SCHOOL > School of Food Science and Nutrition
Depositing User: MDM SITI AZIZAH IDRIS
Date Deposited: 28 Jan 2015 03:16
Last Modified: 13 Oct 2017 04:57
URI: http://eprints.ums.edu.my/id/eprint/10281

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