Tourists motivation and intention to visit Sabah Tea, Ranau as an Agro Tourism destination

Jane Fransisca Namin, (2008) Tourists motivation and intention to visit Sabah Tea, Ranau as an Agro Tourism destination. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The aim of this study is to identify the motivational factors that leads tourist to visit Agro-tourism in Sabah Tea, Ranau based on the "push" and "pull" factors. According to the model proposed by Crompton (1979), the "push" factors are escape, social interactions and relaxation, whereas the "pull" factor includes promotion, attraction and facilities. A total of 200 sets of questionnaires were distributed to the tourists (both domestic and International) in Sabah Tea, Ranau. A total of 154 respondents were successfully collected. The results of the study shows that there is a positive relationship between "push" (escape and social Interactions) and "pull" (attraction) factors with the intention to visit Agro-tourism (Sabah Tea, Ranau). Meanwhile, there is no significance between moderator variables (Age, Gender and Nationality) and the intention to visit Agro-tourism and the motivation factors. Suggestions to increase and improve Agro-tourism were given so that it would be able to attract tourists to visit Sabah Tea, Ranau.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Agro-Tourism, motivation, intention
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: Munira
Date Deposited: 28 Dec 2017 22:27
Last Modified: 28 Dec 2017 22:27
URI: http://eprints.ums.edu.my/id/eprint/105

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