The mediating effect of operation strategy on the relationship between competitive hostility and business performance of agripreneurs: a study in Raub, Pahang, Malaysia

Wan, Yip Yin (2016) The mediating effect of operation strategy on the relationship between competitive hostility and business performance of agripreneurs: a study in Raub, Pahang, Malaysia. Masters thesis, Universiti Malaysia Sabah.

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Abstract

Agriculture is a part of a vital part in our every aspect of life. The main purpose of this research is to examine the mediating effect of operations strategy (i.e. Cost, quality, flexibility, and delivery) on the relationship between competitive hostility and business performance of agriculture in Raub, Pahang. The Resource Based-View Theory and Contingency Theory were used in this research. There were two software, SPSS version 20 and SmartPLS version 2 were used in this study. In addition, descriptive and quantitative methods were utilised in this study. The sampling technique used in this research was purposive sampling. The questionnaires are developed in two versions which are English language and Malay language, and distributed to the agripreneurs as respondents. Strong relationships between competitive hostility, operations strategy (cost, delivery, flexibility, and quality), and business performance were observed. This research further found that the mediating effect of operations strategy (delivery) played an important role in helping agripreneurs to understand the competitive hostility and improve their business performance. Implication were produced by this study. Lastly, the limitation and future research were existed in this research."

Item Type: Thesis (Masters)
Uncontrolled Keywords: Contingency Theory, mediating effect, operations strategy, competitive hostility, business performance, agriculture
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: Munira
Date Deposited: 24 Oct 2017 03:38
Last Modified: 24 Oct 2017 03:38
URI: http://eprints.ums.edu.my/id/eprint/10865

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