The prevalence of traditional and complementary medicine usage in Sabah, Malaysia

Chang, Mui ling Dyana and Tam, Adeline and Norazah Mohd Suki, (2015) The prevalence of traditional and complementary medicine usage in Sabah, Malaysia. In: 6thInternational Conference On Business And Economics Research (ICBER2015) Proceeding, 23 & 24 March 2015, Novotel 1Borneo, Kota Kinabalu, Sabah.

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Official URL: http://www.researchgate.net/publication/277324160_...

Abstract

This study seeks to investigate the association of consumer consumption values (i.e., functional value, social value, and epistemic value) with consumer environmental concern regarding green products among light users, average users, and heavy users. This study applies a quantitative method based on the development of a structured self-administered questionnaire. Data was analyzed via correlation analysis and one-way analysis of variance utilizing Statistical Package for Social Sciences computer programme version 21. Results revealed that statistically significant differences were observed among the light users, average users and heavy users in terms of functional value, social value, and epistemic value that affect consumer environmental concern regarding green products. The results of this study furnish new momentum for the preceding discoveries on consumer environmental concern regarding green products, which are inadequately covered in the Malaysian context. The results provide important information and encourage companies to put more emphasis on functional value, social value, and epistemic value in order to boost consumer environmental concern regarding green products, which could assist the manufacturers in producing green products that will be readily liked by consumers.

Item Type:Conference Paper (UNSPECIFIED)
Uncontrolled Keywords:traditional medicine, complementary medicine, traditional herbs, personal choice, family belief
Subjects:H Social Sciences > HF Commerce
ID Code:12156
Deposited By:IR Admin
Deposited On:09 Nov 2015 14:40
Last Modified:09 Nov 2015 14:40

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