The need for public relations professional competencies in Europe and Asia

Liana Mat Nayan, and Khairul Nizam Samsudin, and Siti Suriani Othman, and Lee, Kuok Tiung (2012) The need for public relations professional competencies in Europe and Asia. The International Journal of Social Science, 6 (1). pp. 52-60. ISSN 2305-4557


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The use of the term professionalism in public relations (PR) is normally linked to the expression of a need to improve occupational standing (Pieczka, 2000). However, for decades, scholars and practitioners alike have argued about ways to enhance the professionalism and prestige of PR (Sha, 2011b). In general, this paper will discuss the current competencies practised by PR practitioners in some of the countries in Europe and Asia. Based on a literature review, the best competencies will be identified, in order to provide guidelines for a developing professional competencies model that is consistent with the culture and environment of PR practitioners.

Item Type: Article
Uncontrolled Keywords: public relations, professionalism competencies, Europe, Asia
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: FACULTY > Faculty of Science and Natural Resources
Depositing User: Unnamed user with email
Date Deposited: 02 Dec 2015 08:25
Last Modified: 12 Oct 2017 08:14

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