An empirical investigation of Wireless Application Protocol (WAP) services usage determinants

Norazah Mohd Suki, and Ramayah, Thurasamy and Yi , Loh Mun and Hanudin Amin, (2011) An empirical investigation of Wireless Application Protocol (WAP) services usage determinants. International Journal of e-Business Management , 5 (1). pp. 2-15. ISSN 1835-5412

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Official URL: http://dx.doi.org/10.3316/IJEBM0501002

Abstract

The purpose of this study is to investigate Wireless Application Protocol (WAP) services usage determinants utilising the technology acceptance model (TAM), theory of reasoned action (TRA) and theory of planned behaviour (TPB). Data was collected via a questionnaire survey on a random convenience sample of 150 respondents who owned hand-held devices. Results from multiple regression analysis confirmed that perceived usefulness, perceived behavioural control and attitude are important determinants to explain WAP services usage. In addition, perceived usefulness and perceived ease of use influence the individual's attitude, which in turn affects usage intentions. This study contributes to the body of knowledge by introducing WAP services usage intentions from the Malaysian viewpoint, which was previously limited.

Item Type:Article
Uncontrolled Keywords:WAP services usage, technology acceptance model, theory of planned behaviour, theory of reasoned action
Subjects:H Social Sciences > HE Transportation and Communications
Divisions:FACULTY > Labuan Faculty of International Finance
ID Code:12714
Deposited By:IR Admin
Deposited On:07 Jan 2016 14:46
Last Modified:07 Jan 2016 14:46

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