Students' satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance

Chang , Dyana,Mui Ling and Norazah Mohd Suki, and Norbayah Mohd Suki, (2015) Students' satisfaction with the university cafeteria: structural relationships of food quality, staff, price fairness, and ambiance. Islamic perspectives relating to business, arts, culture and communication (Proceedings of the 1st ICIBACC 2014) (3). pp. 373-381. ISSN 978-981-287-428-3

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Official URL: http://dx.doi.org/10.1007/978-981-287-429-0_35

Abstract

This study aims to investigate the relationship between the food quality, price fairness, staff, and ambiance of the university cafeteria with students’ satisfaction. To test the conceptual model and test the proposed hypotheses, a quantitative survey was performed via a structured self-administered questionnaire among 78 undergraduates from Universiti Teknologi MARA (UiTM), Sabah campus, Malaysia, utilizing convenience sampling method. Data was analyzed using structural equation modeling (SEM) technique via AMOS 21.0 computer program with maximum likelihood estimation. The empirical results provided strong support that students’ satisfaction with the university cafeteria is very much influenced by food quality, followed by staff and ambiance, respectively. Implications of the study from managerial and theoretical perspectives together with directions for future research are also discussed. The findings of this study may help the university cafeteria to improve service quality and raise students’ satisfaction.

Item Type:Article
Uncontrolled Keywords:Students’ satisfaction, Service quality, Price fairness, Food quality, Cafeteria
Subjects:H Social Sciences > HG Finance
Divisions:FACULTY > Labuan Faculty of International Finance
ID Code:12736
Deposited By:IR Admin
Deposited On:06 Jan 2016 13:38
Last Modified:06 Jan 2016 13:38

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