User-centered designs for electronic commerce web portals

Norazah Mohd Suki, and Robert Jeyakumar Nathan, (2013) User-centered designs for electronic commerce web portals. Human-Centered System Design for Electronic Governance. pp. 59-70. ISSN 9781466636408

[img]
Preview
Text
User.pdf

Download (132kB) | Preview

Abstract

Websites connect businesses with customers. They are an important medium that facilitates online transactions, a necessity for businesses. The design and usability of an Electronic Commerce (EC) website play an important role in achieving its objectives (Kumar, Smith, & Bannerjee, 2004; Marcus, 2005; Nielsen, 2003; 2005; Krug, 2006; Cappel & Huang, 2007). Recognizing their importance, design and usability aspects of EC websites have been widely researched in both applied and academic research (Lecerof & Paterno, 1998; Lohse & Spiller, 1999; Nielsen, 2000; Cao, Zhang, & Seydel, 2005; Flavian & Guinaliu, 2006; Nathan, Yeow, & Murugesan, 2008; Nathan & Yeow, 2009; Robins & Holmes, 2008). This chapter discusses the recent work with web design and electronic commerce. The importance of usability and user-centered web designs are highlighted. Usability to specific target groups and industries, such as airlines, government, and services portals, are also discussed. Altogether, design guidelines are given for web industries, and recommendations are made for better usability in designing websites.

Item Type: Article
Uncontrolled Keywords: Web Design, Electronic Commerce
Subjects: H Social Sciences > HF Commerce
Divisions: FACULTY > Labuan Faculty of International Finance
Depositing User: Unnamed user with email storage.bpmlib@ums.edu.my
Date Deposited: 06 Jan 2016 05:40
Last Modified: 13 Oct 2017 07:01
URI: http://eprints.ums.edu.my/id/eprint/12743

Actions (login required)

View Item View Item

Browse Repository
Collection
   Articles
   Book
   Speeches
   Thesis
   UMS News
Search
Quick Search

   Latest Repository

Link to other Malaysia University Institutional Repository

Malaysia University Institutional Repository