To brand or not to brand? Is the question.

Grace Phang Ing, (2008) To brand or not to brand? Is the question. Buletin SPE, Jan-Ap. p. 14. ISSN 1985-0700

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Item Type: UMS News
Uncontrolled Keywords: Target market, self branding, customer, marketer, organization
Subjects: L Education > L Education (General)
Divisions: SCHOOL > School of Business and Economics
Depositing User: Unnamed user with email storage.bpmlib@ums.edu.my
Date Deposited: 21 Sep 2016 02:43
Last Modified: 16 Oct 2017 08:31
URI: http://eprints.ums.edu.my/id/eprint/14254

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