Website design evaluation: Comparison of telecommunication websites in Malaysia

Esmadi Abu Abu Seman, and Idyawati Hussein, and Suaini Sura, (2009) Website design evaluation: Comparison of telecommunication websites in Malaysia. In: PICMET 2009 Proceedings, 2-6 Aug 2009, Portland, Oregon USA.

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Abstract

Whilst telecommunication adoption within Malaysia is widespread, the number of website activities related to mobile phone usage/marketing is declining or static. The study has investigated four telecommunication websites, which had the same content and constant information structure, to be evaluated using heuristics evaluation method. The subjects included thirty two final year undergraduate students who took the Human Computer Interaction (HCI) course at the School of Informatics, Universiti Malaysia Sabah. The purpose of this research is to analyze the general characteristics of website which is important to mobile users when using their service provider’s websites. The result provides empirical evidence that any user interfaces designed for the general public should not only be easy to learn, but must also be aesthetically pleasing. Results indicate there is a critical need to have formal training among websites’ stakeholders in approaching technology management during this age of fundamental change. The study could be more precise if conducted directly with people who actually use the websites and/or are involved in the design

Item Type: Conference or Workshop Item (UNSPECIFIED)
Uncontrolled Keywords: Website design, Telecommunication websites, Malaysia, Human Computer Interaction (HCI), School of Informatics, Universiti Malaysia Sabah,
Subjects: ?? HE9713-9715 ??
Divisions: SCHOOL > Labuan School of Informatics Science
Depositing User: Unnamed user with email storage.bpmlib@ums.edu.my
Date Deposited: 14 Feb 2011 06:39
Last Modified: 29 Dec 2014 08:10
URI: http://eprints.ums.edu.my/id/eprint/1668

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