Factors influencing people to involve in get-rich-quick scheme: a case study in the West Coast Of Sabah

Zyzy Sazannie Zainal Abidin, (2016) Factors influencing people to involve in get-rich-quick scheme: a case study in the West Coast Of Sabah. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The main purpose of this study is to examine the factors that influence the general public to invest in get-rich-quick schemes particularly in the West Coast of Sabah area. The get-rich-quick scheme is considered a fraud investment scheme involving an illegal money deposit taking by a person who promised to give high return without any risk to its depositors. Influencing factors that previously studied are gullibility and risk tolerance. The measurement and structured model in this study were evaluated through SmartPLS 2. Approximately 248 respondents comprising of individuals who have partiCipated in a get-rich-quick scheme ranging from government servants, private sectors' employees, and educational institutions around the West Coast of Sabah took part in the study. The findings revealed that cognition, personality, and emotion are the significant factors that influence the public to participate in the Get-rich-quick schemes. These psychological perspectives which comes both as internal (individual characteristics) and external (pressure from family and friends) factors could explain why the public continue to invest in the get-rich-quick schemes and become victims of such fraudulent investment schemes and could help the authorities to create better programmes.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Investment, get-rich-quick scheme, economics
Subjects: H Social Sciences > HV Social pathology. Social and public welfare
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: Noraini
Date Deposited: 28 Dec 2017 23:19
Last Modified: 28 Dec 2017 23:19
URI: http://eprints.ums.edu.my/id/eprint/17884

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