A descriptive investigation of Malaysian internet users’ adoption of online shopping

Norazah Mohd Suki, (2006) A descriptive investigation of Malaysian internet users’ adoption of online shopping. Asia-Pacific Journal of Information Technology and Multimedia, 3. pp. 127-138. ISSN 2289-2192

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Abstract

The rapid adoption of the Internet as a commercial tool has resulted in firms trying to do business in innovative ways of marketing in computer-mediated environments. As more businesses connect to the Internet, consumers will have wider choices in gathering products or services with respect to the latest information in a global online marketplace. This study focuses on providing a deeper insight into the Malaysian Internet users’ behaviour and adoption of browsing or purchasing products and services through the Internet. It was found that Internet/Non Internet Shopper and years of usage on the Internet was insignificant at 0.05 significance level. Thus, Malaysian Internet users’ who have just experienced browsing the Internet for just one year prior are also attracted to conduct online shopping. They are attracted to the Internet pull factors such as user friendliness and reliability of the products or services offered through the Internet.

Item Type: Article
Uncontrolled Keywords: Online shopping, users adoption, Internet usage
Subjects: H Social Sciences > HG Finance
Divisions: FACULTY > Labuan Faculty of International Finance
Depositing User: Munira
Date Deposited: 03 Feb 2018 13:53
Last Modified: 03 Feb 2018 13:53
URI: http://eprints.ums.edu.my/id/eprint/18640

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