Generation Y expectations for the location of web objects

Aslina Baharum, and Azizah Jaafar, (2014) Generation Y expectations for the location of web objects. International Journal of Digital Content Technology and its Applications, 8 (2). pp. 81-89. ISSN 1975-9339

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Abstract

This study examined the expectations among Generation Y (Gen Y) individuals (age 18-31) regarding the location of specific objects on a webpage. The Web objects were obtain from previous studies with additional common identified: logo, site title, login, search engine, internal links, external links, language selection, content, calendar and advertisements. The results found that Gen Y expectations regarding the location of these Web objects were not significantly different from the expectations among other age groups except in relation to two objects, namely, external links and advertisements. This study may help the web developers and the managers to improve the usability of web user interface especially targeting this Gen Y group as target market.

Item Type: Article
Uncontrolled Keywords: Web object, Gen Y, Schemas, External links, Advertisements
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: FACULTY > Faculty of Computing and Informatics
Depositing User: Munira
Date Deposited: 20 Jun 2018 00:23
Last Modified: 20 Jun 2018 00:23
URI: http://eprints.ums.edu.my/id/eprint/20214

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