Consumers' perceptions of halal food certification

Norazah Mohd Suki, and Norbayah Mohd Suki, and Loi, Chek Kim (2018) Consumers' perceptions of halal food certification. Labuan e-Journal of Muamalat and Society. pp. 189-195. ISSN 1985-482X

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Halal has been used as a benchmark for safety, hygiene and and product quality assurance.Empirical research into halal food certification is minimal. Hance, the goal of this research is to discribe selected aspects of respondent's perception of halal food certification. The descriptive statistics of the 20 factor item revealed that a significant number of respondents have a positive perception of halal food certification. they mainly expressed that halal food products are important to them. What's more,using halal food products is their own choice. Indeed, they have high inclination to choose halal food products over other types of products. Firms should play a dominant role in improving consumers' attitudes towards halal food certification in the challenging digital marketplace. Future research direction is also presented.

Item Type: Article
Uncontrolled Keywords: Halal food , knowledge , religion , attitude , intention
Subjects: H Social Sciences > HF Commerce
T Technology > TP Chemical technology > TP368-456 Food processing and manufacture
Divisions: FACULTY > Labuan Faculty of International Finance
Depositing User: Noraini
Date Deposited: 20 Jun 2018 00:23
Last Modified: 20 Jun 2018 00:23

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