Islamic Credit Card Adoption: Empirical Evidence From Malaysia

Amin Hanudin, and Hamid Rizal, and Hamzah Aizuddin Ahmad, and Gazali Muchlis Haneffa, and Sudin Lada, and Geoffrey H. Tanakinjal, and Raymond Liew, (2014) Islamic Credit Card Adoption: Empirical Evidence From Malaysia. pp. 61-77. ISSN December 2014

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Abstract

The aim of this study is to investigate the factors determining the Malaysian bank customers’ behavioral intention to use Islamic credit card. Drawing from the Theory of Reasoned Action (TRA), this study proposes a modified and simplified model to examine the acceptance factors of attitude, subjective norm and perceived financial cost within the Islamic credit card context. The model is tested using survey data from 257 respondents. The results reveal that attitude, subjective norm and perceived financial cost significantly influence the Islamic credit card intention to use. The study is an eye opener on the need to establish the link between TRA and Islamic credit card behavioral intention, which previously is limited to investigate.

Item Type: Article
Uncontrolled Keywords: Islamic credit card, TRA, bank, Malaysia
Subjects: H Social Sciences > HG Finance
Depositing User: MR OTHMAN HJ RAWI
Date Deposited: 30 Apr 2019 07:31
Last Modified: 30 Apr 2019 07:31
URI: http://eprints.ums.edu.my/id/eprint/21968

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