Business Strategy and Performance of SMEs in the Manufacturing Sector

Zakaria Noor Syakirah, and Hashim Mohd Khairuddin, and Ahmad Sa'ari, (2016) Business Strategy and Performance of SMEs in the Manufacturing Sector. International Journal in Management & Social Science, 4 (5). pp. 254-261. ISSN 2321-1784

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Abstract

Business strategy is essential to the success of organizations. This implies that in order for organizations such as small and medium-sized enterprises (SMEs) to be successful they need to develop and implement effective business strategy. The review of the strategic management literature however indicates that there is still not much information as well as little research on business strategy in SMEs, particularly in the Malaysian manufacturing sector. This study aims to address this issue by investigating the relationship between business strategy and performance of manufacturing SMEs. The data for the study was collected from 186SMEsin the manufacturing sector by using structured questionnaire. The results of the study show significance relationship between business strategy and performance of the SMEs.

Item Type: Article
Uncontrolled Keywords: Business planning,Strategic planning
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Depositing User: MR OTHMAN HJ RAWI
Date Deposited: 18 Jun 2019 00:09
Last Modified: 18 Jun 2019 00:09
URI: http://eprints.ums.edu.my/id/eprint/22241

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