Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps.

Aslina Baharum, and Noor Fzlinda Fabeil, and Nur Shahida Ab Fatah, and Sharifah Milda Amirul, and Nurul Hidayah Mat Zain, and Rozita Ismail, (2018) Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps. Journal of Engineering and Applied Sciences, 13 (9). pp. 7086-7090. ISSN 1816 - 949X

[img] Text
Evaluating Genders’ Mental Model Patterns for User Interface Design.pdf

Download (126kB)

Abstract

Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental model pattern is crucial in human computer interaction. A guideline has been proposed for user interface design of mobile shopping App. based on female and male mental model patterns. The proposed guideline has been used in this research to redesign an existing popular mobile shopping App., Lazada and user interaction with the adapted user interface has been evaluated through simulation tool, namely AZ Screen Recorder. This research demonstrates an adapted interface design with guideline of user's mental model pattern is more efficient compared to interface design without adapted guideline.

Item Type: Article
Uncontrolled Keywords: Mental model patterns, user interface design, mobile shopping app, guideline, effecient, Malaysia
Subjects: Q Science > QP Physiology
Divisions: FACULTY > Faculty of Computing and Informatics
Depositing User: MR OTHMAN HJ RAWI
Date Deposited: 18 Jun 2019 08:22
Last Modified: 18 Jun 2019 08:22
URI: http://eprints.ums.edu.my/id/eprint/22279

Actions (login required)

View Item View Item