The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia

Amran Harun, and Amat Obong, and Abdul Wahid Mohd Kassim, and Jaratin Lily, (2018) The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia. e-Review of Tourism Research (eRTR), 15 (6). pp. 540-559.

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Abstract

This study investigated the effects of destination image and perceived risk on revisit intention in the South Eastern Coast of Sabah, Malaysia. A total of 171 questionnaires were collected from international tourists through a self-administered questionnaire. The result of this study identified that three dimensions of destination image (travel environment, natural attraction, entertainment, and events) had significant effects on revisit intention. However, perceived risk was not important to the tourists’ revisit intention. The findings have implications on the tourism industry, especially for key players such as the tourism board and travel companies. It also serves as a reference to destinations with a similar risk background.

Item Type: Article
Uncontrolled Keywords: Destination Image, Perceived Risk, Revisit Intention, Sabah, Malaysia
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > H Social Sciences (General)
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: MDM SITI AZIZAH IDRIS
Date Deposited: 30 Sep 2019 00:21
Last Modified: 30 Sep 2019 00:21
URI: http://eprints.ums.edu.my/id/eprint/23636

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