The study of affective value in educational video production style using kansei engineering method

Nur Faraha Bte Hj. Mohd. Naim, and Ag. Asri Ag. Ibrahim, (2020) The study of affective value in educational video production style using kansei engineering method. International Journal of Information and Education Technology, 10 (8). pp. 573-578.

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Abstract

ABSTRACT This paper presents the emotional responses among higher institution learners towards the production style of an educational video. The video design concepts for each production style were categorized into three sections, non-linear video with visual effects (interactive video mobile-learning), linear video with visual effects (green screen) and linear video with no visual effects (screencast). The Kansei Engineering approach was used to measure the learners’ emotion reaction on each of the production style. Through Kansei Engineering method, the outcomes presented variance of active and passive emotion reaction towards the production style, difference feelings responses caused by the video design, whereas at the end most learners agreed that the inclusion of interactivity and aesthetics in video design will increase their motivation to learn from the educational video.

Item Type: Article
Uncontrolled Keywords: Affective value, Educational videos, Kansei engineering, Mobile-learning, Production style, Video design
Subjects: Q Science > Q Science (General)
Q Science > QA Mathematics
Divisions: FACULTY > Faculty of Computing and Informatics
Depositing User: MDM SITI AZIZAH IDRIS
Date Deposited: 01 Sep 2020 01:32
Last Modified: 01 Sep 2020 01:32
URI: http://eprints.ums.edu.my/id/eprint/25865

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