Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers' intention towards using 3G mobile services

Norazah Mohd Suki, and Norbayah Mohd Suki, (2011) Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers' intention towards using 3G mobile services. Journal of Information Technology Management, 22 (1). pp. 1-7. ISSN 1042-1319

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Abstract

This study aims to examine the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers’ intention towards using 3G mobile services. Cross sectional data were collected through a survey and analysed by means of factor analysis, correlation and regression analysis. Out of 150 questionnaires only 100 were usable. Findings show that Perceived Usefulness, Perceived Ease of Use and Attitude are jointly responsible in determining the subscribers’ intention to use of 3G mobile service. Perceived Usefulness was found as a key factor influences subscribers’ intention to use 3G mobile services. Consideration of the factors identified should lead to more successful adoption of 3G.

Item Type:Article
Uncontrolled Keywords:3G mobile, service, adoption, usage, technology acceptance model (TAM), attitude
Subjects:?? TK5101-6720 ??
Divisions:SCHOOL > Labuan School of International Business and Finance
ID Code:2814
Deposited By:IR Admin
Deposited On:22 Jun 2011 14:58
Last Modified:17 Feb 2015 11:51

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