Hanudin Amin, and T., Ramayah (2010) SMS banking : Explaining the effects of attitude, social norms and perceived security and privacy. Electronic Journal on Information Systems in Developing Countries, 41 (2). pp. 1-15.
Official URL: http://www·ejisdc.org
This study aims to investigate the factors influencing the use of short-messaging-service(SMS) banking among Malaysian bank customers. It focuses on the relationships among attitude, subjective norm, perceived security and privacy (PSP) and intention to use SMS banking. We collected 115 valid survey responses. The data indicate that attitude, subjective norm, and PSP are influential predictors of intention to use SMS banking. Corresponding discussion and implications are included.
|Uncontrolled Keywords:||Attitude, Subjective Norm, Perceived Security and Privacy (PSP), Short-Mess aging-Service(SMS) Banking|
|Subjects:||?? HG1501-3550 ??|
|Divisions:||SCHOOL > Labuan School of International Business and Finance|
|Deposited By:||IR Admin|
|Deposited On:||18 May 2011 16:51|
|Last Modified:||04 Sep 2014 15:00|
Repository Staff Only: item control page