SMS banking : Explaining the effects of attitude, social norms and perceived security and privacy

Hanudin Amin, and T., Ramayah (2010) SMS banking : Explaining the effects of attitude, social norms and perceived security and privacy. Electronic Journal on Information Systems in Developing Countries, 41 (2). pp. 1-15.

[img]
Preview
Text
ar0000000052.pdf

Download (804kB) | Preview
Official URL: http://www·ejisdc.org

Abstract

This study aims to investigate the factors influencing the use of short-messaging-service(SMS) banking among Malaysian bank customers. It focuses on the relationships among attitude, subjective norm, perceived security and privacy (PSP) and intention to use SMS banking. We collected 115 valid survey responses. The data indicate that attitude, subjective norm, and PSP are influential predictors of intention to use SMS banking. Corresponding discussion and implications are included.

Item Type: Article
Uncontrolled Keywords: Attitude, Subjective Norm, Perceived Security and Privacy (PSP), Short-Mess aging-Service(SMS) Banking
Subjects: ?? HG1501-3550 ??
Divisions: SCHOOL > Labuan School of International Business and Finance
Depositing User: Unnamed user with email storage.bpmlib@ums.edu.my
Date Deposited: 18 May 2011 08:51
Last Modified: 16 Oct 2017 04:13
URI: http://eprints.ums.edu.my/id/eprint/2836

Actions (login required)

View Item View Item

Browse Repository
Collection
   Articles
   Book
   Speeches
   Thesis
   UMS News
Search
Quick Search

   Latest Repository

Link to other Malaysia University Institutional Repository

Malaysia University Institutional Repository