Persuasive e-commerce website design assistant tool

Idyawati Hussein, and Esmadi Abu Abu Seman, and Mohd Yuszren Yusak, (2006) Persuasive e-commerce website design assistant tool. In: 2nd International Conference on Advances in Education, Commerce and Governance: Technology s Impact on Individuals, Culture and Society, INTERNET SOCIETY 2006, IS06, 12-14 June 2006, The New Forest.

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Abstract

e-Commerce websites that are not structured or planned can convey the wrong message to users at best and at worse are the cause of fatigue and stress. A poorly-constructed interface will repel users, lose sales, do damage to a company's brand, and simply become an irrelevance to the business. An excess of visual, text and/or audio information burdens the user, who in turn will discard the underlying messages that the site is attempting to convey. The success of a well designed e-commerce websites can be measured through the experience of a user, and the information the user imparts from the event. The aim, therefore, of any multimedia designer especially a persuasive e-commerce website designer is to understand the needs of any potential user to effectively convey the central themes of the design and promote comprehension of the services/products/information on display.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Uncontrolled Keywords: Cognitive model, Comprehension, Create creativity, Human information processing, Multi-sensory interaction, Paradigm shift, Psychological knowledge
Subjects: H Social Sciences > HF Commerce
Divisions: SCHOOL > Labuan School of Informatics Science
Depositing User: Unnamed user with email storage.bpmlib@ums.edu.my
Date Deposited: 28 Feb 2012 06:11
Last Modified: 29 Dec 2014 08:25
URI: http://eprints.ums.edu.my/id/eprint/3617

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