Norbayah Mohd Suki, (2011) Modelling factors influencing early adopters' purchase intention towards online music. International Journal of Technology and Human Interaction, 7 (4). pp. 46-61. ISSN 1548-3908
Official URL: http://dx.doi.org/10.4018/jthi.2011100104
The Internet is an incredible technology, offering users a vast choice of new songs and catalogue that can be browsed, streamed or bought online. This paper aims to provide an explanation of factors influencing purchase intention of early adopters towards online music. An empirical survey was used to test the hypotheses. Data were collected from a total of 200 questionnaires distributed to early adopters of online music and were analysed using Structural Equation Modeling (SEM) via the Analysis of Moment Structure (AMOS 16) computer program. Results enumerate that perceived ease of use emerges as the important factor which affects perceived value among the respondents followed by perceived playfulness. Perceived value has the only significant impact on the purchase intentions towards online music. The paper rounds off with conclusions and an agenda for future research in this area.
|Uncontrolled Keywords:||Adopter, Intention, Internet, Malaysia, Online music, SEM, Empirical surveys, Intention, Malaysia, Perceived ease of use, Perceived playfulness, Perceived value, Purchase intention, Significant impacts, Structural equation modeling, Internet, Scanning electron microscopy, Surveys, Computer music|
|Subjects:||M Music and Books on Music > M Music|
?? QA273-280 ??
|Deposited By:||IR Admin|
|Deposited On:||20 Sep 2012 15:42|
|Last Modified:||16 Feb 2015 11:39|
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