Factors that influence confidence to consume product with unauthorized halal logo

Jalilatul Hijjah Abd. Mukti, (2012) Factors that influence confidence to consume product with unauthorized halal logo. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The objective of this paper is to determine the effect of perceived value, religiosity, food safety awareness and knowledge on the confidence to consume product with unauthorized halal logo. The researcher seeks to contribute to the development of the theoretical framework that relates the factors (perceived value, religiosity, food safety awareness, knowledge) that influence consumers confidence to consume product with unauthorized halal logo. This research was carried out among the Muslim respondents within Kota Kinabalu area who age 18 and above. The researcher used questionnaire as the main research instrument. Quantitative data collected is analyzed and summarized using Statistical Package for Social Sciences (SPSS) VERSION 18.0. Correlation analysis result shows that there was negative correlation between independent variables and dependent variable, unless for the perceived value, the results show non-significant positive relationship. The findings of regression analysis in this research show that there is a significant positive relationship between perceived value with confidence to consume product with unauthorized halal logo and there is non-significant negative relationship between religiosity, food safety awareness and knowledge with confidence to consume product with unauthorized halal logo.

Item Type:Thesis (Masters)
Uncontrolled Keywords:influence confidence, consume product, unauthorized halal logo
Subjects:B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Divisions:SCHOOL > School of Business and Economics
ID Code:6090
Deposited By:IR Admin
Deposited On:23 May 2013 12:53
Last Modified:23 May 2013 12:53

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