Haspanty Asurah Atenin, (2012) Resident attitude toward the heritage tourism development. Masters thesis, Universiti Malaysia Sabah.
Rich with flora and fauna, the history as well as the various culture and ethnic, Malaysia is an interesting place to visit. Tourism has become one of economic driving tool for Malaysia. The growing tourism industry has highlighted the important roles of heritage as distinguished tourist destination in Malaysia. Understand the reason for tourist visiting Malaysia, the government put an effort to develop the heritage tourism more attractive and sustainable. Significantly, the rapid growth in tourism industry will transform tourist destination area, but with unplanned and. uncontrolled heritage tourism development, it could ultimately lead to environmental degradation, social culture and economic imbalanced among local resident. The impact that the resident perceived will affect their attitude in term of supporting or opposing the heritage tourism development. Thus, this paper aims to discover local resident attitude toward the heritage tourism development in this country by analyzing their perception on the cost and the benefit brought by this industry. The research method that applied in this study is using qualitative approach whereby the thematic analysis for data analysis was taken place. The results from the interview with Sabah Museum State workforce indicate that the resident attitude is based on the perceived impact of economic and social-culture.
|Item Type:||Thesis (Masters)|
|Uncontrolled Keywords:||resident, attitude, perception, impact, social exchange theory|
|Subjects:||H Social Sciences > HM Sociology|
|Divisions:||SCHOOL > School of Business and Economics|
|Deposited By:||IR Admin|
|Deposited On:||23 May 2013 12:50|
|Last Modified:||23 May 2013 12:50|
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