Chia , Tatilya Ching Mel (2012) The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota Kinabalu: The role of attitude as mediator. Masters thesis, Universiti Malaysia Sabah.
The main objective of this study is to examine the relationship between the store image, consumers' attitude towards store and consumers' repatronage intentions, in the context of apparel retail store. Results of the study found that all dimensions of store image have significant effect on both consumers' repatronage intentions and attitude towards store. Hierarchical regression analysis was employed to test the mediating effect of attitude towards store on the relationship between store image and repatronage intentions. On overall, results revealed that attitude towards store partially and fully mediate the relationship between dimensions of store image and consumers' repatronage intentions.
|Item Type:||Thesis (Masters)|
|Uncontrolled Keywords:||store image, consumer, repatronage, retail store, mediator, attitude|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||SCHOOL > School of Business and Economics|
|Deposited By:||IR Admin|
|Deposited On:||29 May 2013 16:02|
|Last Modified:||29 May 2013 16:02|
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