The effects of leadership communication on employee engagement in the private higher education institutions: A study on motivating language

Chong, Corinna Set Yen (2012) The effects of leadership communication on employee engagement in the private higher education institutions: A study on motivating language. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The recent globalization, liberalization and reformations of the higher education in Malaysia has shift the operations of the educational system towards a new paradigm of quality innovation; which also poses serious challenges on finding ways to attract and retain excellent and experienced academics as well as developing staff commitment to universities. Voluntary turnover of academic staff has brought a significant impact to the organization. The problem may be traced back to leadership communication especially in the usage of motivating language. The main objective of this study is to examine the relationship between motivating language of leadership communication and employee engagement. The study also seeks to find whether length of service affect the relationship between the two variables. Findings from the study indicated that direction-giving language and empathetic language are two specific factors among leaders that appear to have meaningful positive relationships with employee engagement. Furthermore, length of service does moderates between direction-giving language and engagement of employee.

Item Type: Thesis (Masters)
Uncontrolled Keywords: leadership, communication, private higher education institution, motivation, language, employee
Subjects: H Social Sciences > HF Commerce
B Philosophy. Psychology. Religion > BF Psychology
Divisions: SCHOOL > School of Business and Economics
Depositing User: MDM SITI AZIZAH IDRIS
Date Deposited: 29 May 2013 07:45
Last Modified: 06 Oct 2017 08:21
URI: http://eprints.ums.edu.my/id/eprint/6140

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