The effect of corporate social responsibility on non financial performance in Sabah oil palm industry

Wong , Jinq Yih (2012) The effect of corporate social responsibility on non financial performance in Sabah oil palm industry. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The aim of this study is to determine whether CSR initiatives toward six different stakeholder groups contribute positively toward firm's non-financial performance in Sabah oil palm industry. The six groups of stakeholder are employees, investors, customers, suppliers, communities and natural environment. There are 54 participants in this study. Questionnaire survey form was used to collect the data related to the degree of implementation on CSR initiatives. The findings show that the implementation of CSR initiatives in Sabah oil palm industry is at a moderate level. The mean scores of CSR initiatives toward the various stakeholders are: employees' development (mean = 3.48), employees' welfare (mean = 3.29), investors (mean = 3.35), customers (mean = 3.55), suppliers' ethical practices (mean = 3.50), suppliers' pricing practices (mean = 3.79), communities protection (mean = 3.00), communities development (mean = 3.63) and environment (mean = 3.27). The results also reveal that only CSR initiatives toward investors (β = .494, P < 0.00) and communities' development (β= .388, P < 0.00) contribute positively toward firm's non-financial performance in Sabah oil palm industry. Therefore, this study suggests that there is a need to increase awareness among oil palm estate managers on the roles and importance of CSR issues in order to increase firm's non-financial

Item Type:Thesis (Masters)
Uncontrolled Keywords:corporate social, responsibility, non-financial performance, oil palm industry
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:SCHOOL > School of Business and Economics
ID Code:6222
Deposited By:IR Admin
Deposited On:10 Jun 2013 14:39
Last Modified:10 Jun 2013 14:39

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