Determinants of intention to use the internet for online shopping among consumers in Kota Kinabalu

Calvin Benjie Liew, (2007) Determinants of intention to use the internet for online shopping among consumers in Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The Internet as a medium for shopping is gaining interest from researchers and practitioners alike. This study presents an investigation on the determinants of intention to use the Internet for online shopping among consumers in Kota Kinabalu, Sabah. A model explaining the different determinants such as; attitude, subjective norms, behavioral control, personal innovativeness, perceived consequences, and demographic towards online shopping intentions was developed based on the Theory of Planned Behavior. The findings of this study demonstrated that there was a significant relationship between attitude, subjective norms, and perceived consequences towards the dependent variable of intention. The findings are useful in explaining consumers' buying intention via the Internet. Implications of the findings were also discussed in this study.

Item Type: Thesis (Masters)
Uncontrolled Keywords: internet, online shopping, consumer, attitude, behavioral control, subjective norm, personal innovativeness, perceived consequence, demographic
Subjects: H Social Sciences > HF Commerce
Divisions: SCHOOL > School of Business and Economics
Depositing User: MDM SITI AZIZAH IDRIS
Date Deposited: 17 Jun 2013 02:05
Last Modified: 06 Oct 2017 08:52
URI: http://eprints.ums.edu.my/id/eprint/6286

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