Influences of role model, desirability and feasibility factors towards entrepreneurial intention: A study among undergraduate students in Kota Kinabalu

Siti Aslina Albumin, (2007) Influences of role model, desirability and feasibility factors towards entrepreneurial intention: A study among undergraduate students in Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah.

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Abstract

In this research, the purpose of this study is to analyze the influences of role model, desirability and feasibility factors towards entrepreneurial intention among undergraduate students in Kota Kinabalu. This paper determines the factors of influences in activities that role models might engage in and how it influences the respondents. On the other hand, the perceived desirability and feasibility also play an important aspect in determining the entrepreneurial intention. This study will also look into how demographic factors such as gender, work experience and family background influence the relationship between influences of role model, desirability and feasibility with entrepreneurial intention. The results may be of interest to instructors, who teach entrepreneurship classes, business owners, and consultants, to know more about the significant of role model in influencing the student's career option. Perhaps more important, the results provide insight into desirability and feasibility factors such as attitude, social norms and self-efficacy among students which affect on their intention to pursue in the same career of his/her role model or to prefer another career.

Item Type: Thesis (Masters)
Uncontrolled Keywords: influence of role model, desirability, feasibility, entrepreneurial, attitude, social norm, career
Subjects: H Social Sciences > HB Economic Theory
Divisions: SCHOOL > School of Business and Economics
Depositing User: MDM SITI AZIZAH IDRIS
Date Deposited: 17 Jun 2013 06:06
Last Modified: 06 Oct 2017 08:53
URI: http://eprints.ums.edu.my/id/eprint/6301

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