The effect of aesthetically pleasing composition on visual search performance

Carolyn Salimun and Purchase , Helen C. and Simmons , David R. and Brewster , Stephen (2010) The effect of aesthetically pleasing composition on visual search performance. In: NordiCHI '10 Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries , 16 - 20 October 2010, New York, USA.

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This paper presents the results of a study on the effect of the aesthetic layout properties of a computer interface on visual search performance. Search performance was measured at three levels of layout aesthetics: high, medium, and low. Two types of performance metric were recorded: response time and number of errors. Performance at the three levels of aesthetics was also compared between two search methods (with or without mouse pointing), and related to preference. The findings of the present study indicate that, regardless of search method used, response time (but not errors) was strongly affected by the aesthetics level. There is also a clear relationship between preference and performance when a composite measurement of aesthetics is used, although this does not seem to be due to the influence of individual aesthetic features. Further study is needed to identify other aesthetic factors that influence task performance, and to establish appropriate design guidelines.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Uncontrolled Keywords: aesthetics, aesthetics measures, interface layout, task performance
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions: SCHOOL > Labuan School of Informatics Science
Date Deposited: 27 Aug 2013 03:54
Last Modified: 10 Sep 2014 03:23

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