Patient Satisfaction, Trust, Commitment and Loyalty toward Doctors

Norazah Mohd Suki, and Norbayah Mohd Suki, (2011) Patient Satisfaction, Trust, Commitment and Loyalty toward Doctors. In: 2011 International Conference on Sociality and Economics Development, Singapore.

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Official URL: http://www.ipedr.com/vol10/94-S10058.pdf

Abstract

This study aims to examine the relationship between patient satisfaction, patient trust, patient commitment and patient loyalty towards a doctor. 200 sets of questionnaires were distributed to regular public patients of the government hospital and clinics, as well as private clinics in The Federal Territory of Labuan, Malaysia. Data were then analyzed using regression analyses. The findings verified the research hypotheses, and confirmed that there are relationships between patient satisfaction, trust, commitment and patient loyalty towards a doctor. Furthermore, patient satisfaction and trust are affected by a doctor’s reputation. This study helps doctors and health service providers to formulate strategies and tactics that will effectively develop the loyalty of patients. By promoting greater satisfaction and deeper trust at the same time patient commitment and loyalty can be strengthened. Positive doctor reputation will definitely promote greater satisfaction and deeper trust at the same time, consequences that in turn result in patient commitment and loyalty.

Item Type:Conference Paper (UNSPECIFIED)
Uncontrolled Keywords:Doctor’s reputation, patient commitment, patient-doctor relationship, patient loyalty, patient satisfaction, patient trust
Subjects:R Medicine > RA Public aspects of medicine
Divisions:SCHOOL > Labuan School of Informatics Science
ID Code:6822
Deposited By:IR Admin
Deposited On:15 Jul 2014 08:43
Last Modified:08 Sep 2014 16:45

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