An investigation of e-shopping quality determinants among students at a higher learning institution

Norazah Mohd Suki, and Norbayah Mohd Suki, (2011) An investigation of e-shopping quality determinants among students at a higher learning institution. Arabian Journal of Business and Management Review, 1 (1). pp. 55-72. ISSN 2223 - 5833

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Abstract

This study aims to investigate e - shopping quality determinants among students at a higher learning institution in Malaysia. Data was collected from 200 students and analyzed using multiple regressions. Results revealed that privacy/security emerge as the most important determinant of e - shopping quality among students followed by web site design. E - shopping quality does not determine by customer service and atmospheric/experiential factor. The e - retailers may improve or upgrade their e - shopping websites by understand which of the web site attributes influence consumers’ beliefs about online shopping. This study provides important implications for e-tailors whose web site developers must keep in mind that customers are not only web users with trust/safety and information needs, but also shoppers with service and experiential needs

Item Type:Article
Uncontrolled Keywords:E-shopping Quality, Web site Design, Privacy, Security, Atmospheric, Experiential
Subjects:H Social Sciences > HF Commerce
Divisions:SCHOOL > Labuan School of Informatics Science
ID Code:6823
Deposited By:IR Admin
Deposited On:26 Aug 2013 11:09
Last Modified:08 Sep 2014 12:04

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