An investigation of e-shopping quality determinants among students at a higher learning institution

Norazah Mohd Suki, and Norbayah Mohd Suki, (2011) An investigation of e-shopping quality determinants among students at a higher learning institution. Arabian Journal of Business and Management Review, 1 (1). pp. 55-72. ISSN 2223 - 5833

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Abstract

This study aims to investigate e - shopping quality determinants among students at a higher learning institution in Malaysia. Data was collected from 200 students and analyzed using multiple regressions. Results revealed that privacy/security emerge as the most important determinant of e - shopping quality among students followed by web site design. E - shopping quality does not determine by customer service and atmospheric/experiential factor. The e - retailers may improve or upgrade their e - shopping websites by understand which of the web site attributes influence consumers’ beliefs about online shopping. This study provides important implications for e-tailors whose web site developers must keep in mind that customers are not only web users with trust/safety and information needs, but also shoppers with service and experiential needs

Item Type: Article
Uncontrolled Keywords: E-shopping Quality, Web site Design, Privacy, Security, Atmospheric, Experiential
Subjects: H Social Sciences > HF Commerce
Divisions: SCHOOL > Labuan School of Informatics Science
Depositing User: MDM SITI AZIZAH IDRIS
Date Deposited: 26 Aug 2013 03:09
Last Modified: 11 Oct 2017 06:19
URI: http://eprints.ums.edu.my/id/eprint/6823

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