Relationship between Perceived Benefits and Social Influence towards Self-Disclosure and Behavioral Intention in Web 2.0

Ag. Asri Ag. Ibrahim, and Stephen Laison Sondoh Jr, and Ryan Macdonell Andrias, and Geoffrey Harvey Tanakinjal, (2012) Relationship between Perceived Benefits and Social Influence towards Self-Disclosure and Behavioral Intention in Web 2.0. European Journal of Business and Social Science, 1 (4). pp. 63-75. ISSN 2235 - 767X

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Abstract

The data gathering was conducted from September 2011 until October 2011 using Google document online survey. A total of 201 university students which comprises respondents from two faculties, Labuan Sch ool of International Business and Finance (LSIBF) and Labuan School of Informatics Science (LSIS) participated in the online survey. The main objective of the research is to explore the relationship between performance expectancy, effort expectancy and soc ial influence towards behavioral intention as well as self - disclosure intention in Web 2.0. One of the key findings in this area of research was although an innovation or technology tool may be useful and ease to use, users may not be able to see the relev ant of exposing private information about themselves to an unknown person online or even to the service provider. Furthermore, the analysis also revealed that social influence has a significant effect on self - disclosure intention. Another key finding propo sed that the dimension of perceived benefits (combination of two original dimensions namely performance expectancy and effort expectancy) be used to understand users perception on Web 2.0.

Item Type:Article
Uncontrolled Keywords:Web 2.0, Social Influence, Performance Expectancy, Effort Expectancy, Self-Disclosure
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:SCHOOL > Labuan School of Informatics Science
ID Code:6868
Deposited By:IR Admin
Deposited On:26 Sep 2013 12:03
Last Modified:18 Feb 2015 10:46

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