Zhong , Jie Ying (2013) Entrepreneurial skills, idea generation, opportunity recognition in determining the entrepreneurial motivation among university students in Kota Kinabalu, Sabah. Masters thesis, University Malaysia Sabah.
The purpose of this study is to examine entrepreneurial skills, idea generation, and opportunity recognition in determining the entrepreneurial motivation among university students in Kota Kinabalu, Sabah. The study also aims to find out the differences between demographic factors (gender, ethnicity and field of study) and entrepreneurial motivation. The data was collected from 172 undergraduate and postgraduate students in Universiti Malaysia Sabah, Universiti Teknologi Mara, Universiti Tun Abdul Razak and Open University Malaysia in Kota Kinabalu, Sabah by using questionnaire. The results show that there is difference between science and non-science students in entrepreneurial motivation. Opportunity recognition is found to be significant on entrepreneurial motivation. However, entrepreneurial skills and idea generation do not have significant effect on entrepreneurial motivation. This research may be beneficial to policy makers and students on the perception of what variables they need to concern in terms of motivation to start up a business.
|Item Type:||Thesis (Masters)|
|Uncontrolled Keywords:||entrepreneurial skills, idea generation, opportunity recognition, motivation|
|Subjects:||H Social Sciences > HB Economic Theory|
|Divisions:||SCHOOL > School of Business and Economics|
|Deposited By:||IR Admin|
|Deposited On:||05 May 2014 12:39|
|Last Modified:||05 May 2014 12:39|
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