The relationship of perceived usefulness, perceived ease of use, perceived enjoyment, and perceived trust toward behavioral intention to use mobile check-in for airlines service and the mediating role of attitude

Wong, Ling Chai (2013) The relationship of perceived usefulness, perceived ease of use, perceived enjoyment, and perceived trust toward behavioral intention to use mobile check-in for airlines service and the mediating role of attitude. Masters thesis, University Malaysia Sabah.

[img]PDF
2451Kb

Abstract

This objectives of this study is to examine the effect of perceived usefulness, perceived ease of use, perceived trust, and perceived enjoyment on behavioral intention to use mobile check-in for airlines service. Relationship between perceived usefulness, perceived ease, perceived trust, perceived enjoyment of use and attitude toward mobile check-in for airlines service also had been tested in this study. The role of attitude as mediator between perceived usefulness, perceived ease of use, perceived trust, and perceived enjoyment on behavioral intention of mobile check-in for airlines service also have been investigated. To conduct this research, 256 respondents were accounted in this study. Result indicated that, perceived usefulness, perceived trust, and perceived enjoyment have positive relationship and significant toward behavioral intention to use the mobile check-in for airlines service as well as attitude toward using the mobile check-in for airlines service. Interestingly, perceived trust was found given biggest positive impact toward behavioral intention to use the mobile check-in for airlines service. Attitude has perfect mediation role between perceived usefulness and behavioral intention. Partial mediation role of attitude were found between perceived enjoyment and behavioral intention as well as perceived trust and behavioral intention. Surprisingly, perceived ease of use was found insignificant to both behavioral intention and attitude.

Item Type:Thesis (Masters)
Uncontrolled Keywords:perceived usefulness, perceived ease of use, perceived trust, perceived enjoyment, behavioral intention, airlines service, mobile check-in, role of attitude
Subjects:H Social Sciences > HF Commerce
Divisions:SCHOOL > School of Business and Economics
ID Code:8953
Deposited By:IR Admin
Deposited On:06 May 2014 13:44
Last Modified:06 May 2014 13:44

Repository Staff Only: item control page


Browse Repository
Collection
   Articles
   Book
   Speeches
   Thesis
   UMS News
Search
Quick Search

   Latest Repository

Link to other Malaysia University Institutional Repository

Malaysia University Institutional Repository