Entrepreneurial intention of undergraduate: the impact of role model and attitudes

Tam , Yin Ling Adeline and Chiew , Tung Moi and Chang, Mui Ling Dyana (2011) Entrepreneurial intention of undergraduate: the impact of role model and attitudes. In: APAIE 2011 Conference Exhibition , 9-12 March 2011, Taipei , Taiwan. (Submitted)

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One of the objectives of Malaysian government's economic plan is to encourage the culture of entrepreneurship. Despite the various efforts done by the Malaysian government, the entrepreneur population in Malaysia in the year 2008 had dropped to 20.9% of the total labour population as compare to 25.1 % in the year 1982 (Labour Force Survey: Entrepreneur in Malaysia, 2009). Knowing the key factors that influence the entrepreneurial intention is important to the society. Therefore the purpose of this paper is to explore the impact of role models and attitudes on the undergraduates' intent to set up a new business venture. A total of 520 samples are collected from the social science and business students in the Universiti Malaysia Sabah. The samples have to answer questionnaires that consist of demographic and Likert-scale questions. Findings highlight the importance of attitudes in determining the entrepreneurial intention.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Uncontrolled Keywords: Entrepreneurial Intent, family, attitude, new business venture
Subjects: L Education > L Education (General)
Date Deposited: 30 Jun 2014 03:05
Last Modified: 08 Sep 2014 08:02
URI: http://eprints.ums.edu.my/id/eprint/9237

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