Franklin Hazley Lai, (2008) Issues and challenges of the backpacker industry: The potential of establishing an association for backpacker accommodation operators in Sabah. Masters thesis, Universiti Malaysia Sabah.
This paper reports the findings of the issues and challenges in the backpacker industry and its potential to establish an association for the backpacker accommodation owner in Sabah. Issues in this accommodation segment which are Service Standard, Marketing Strategy, Hygiene and Cleanliness, Lack of representation, Lack of Affiliation had showed that there are a high needs of establish an association for backpacker accommodation operators. In order to ensure, the association continuously serve their member and the industry there are 9 challenges in running an association. The potential challenges that need to be observed carefully are chairman credibility, experience and knowledge, committee member support and commitment, financial resources planning, feasible and realistic objective, clear vision and mission of an association, to satisfy member's needs and wants, membership recruiting, service offered to the member and limited expertise.
|Item Type:||Thesis (Masters)|
|Uncontrolled Keywords:||backpacker accommodation operators, issues, association, challenges|
|Subjects:||H Social Sciences > HC Economic History and Conditions|
|Divisions:||SCHOOL > School of Business and Economics|
|Deposited By:||IR Admin|
|Deposited On:||04 Jul 2014 11:49|
|Last Modified:||04 Jul 2014 11:49|
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