Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu

Dzulaikha Ramat (2014) Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah.

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This thesis is about factors of innovation characteristic affecting Internet adoption among micro retailers in Kota Kinabalu because they were among the people who realize the use of internet in their business activity along with the technological advancement that emphasize on Internet-based ICT. As the backbone of the economy growth, micro retailer must increase the efficiency in conducting businesses In order to compete in this hyper-competition. Thus, adopting an internet into business activities was the best action as can attain a lot of benefits in terms of running business smoothly. The main purpose of this study was to identify the factors that are conducive for internet adoption among micro retailers which focus on four variables which are compatibility, complexity, relative advantage, and social status. A total of 180 questionnaires were sent out to selected shopping mall in Kota Kinabalu and 120 usable responses were received and analyzed. The result of this study can provide an insight and recommendation for micro retailer to adopt internet. This study found out that positive relationship between compatibility, relative advantage, and social status whereas negative relationship for complexity towards internet adoption among micro retailer. However, there is no significant relationship between relative advantage and social status but showed significant relationship for compatibility and complexity towards internet adoption. Other than that, this study found out that there were partially supported where relative advantage, compatibility, and social status are not supported the relationship while complexity supported moderating effect between innovation characteristic towards internet adoption. It was suggested that more incentives and better infrastructure been provided to support internet adoption among micro retailer.

Item Type: Thesis (Masters)
Uncontrolled Keywords: innovation, micro retailers, Internet-based ICT, business
Subjects: H Social Sciences > HF Commerce
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Date Deposited: 29 Dec 2017 06:36
Last Modified: 29 Dec 2017 06:36
URI: http://eprints.ums.edu.my/id/eprint/17892

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