Domestic and international tourists intention to visit Malaysia`s world heritage site: a study of Kinabalu National Park

Meilin, Liew Mei Ling and Awangku Hasanal Bahar Pengiran Bagul and Fumitaka, Furuoka (2007) Domestic and international tourists intention to visit Malaysia`s world heritage site: a study of Kinabalu National Park. In: The 2nd International Conference on Tourism and Hospitality – Planning and Managing Heritage for the Future, 30 July – 1 August 2007, Putrajaya, Malaysia.


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Kinabalu National Park, situated at the heart of Borneo, Sabah had been designated as World Heritage Site by United Nations Educational, Scientific and Cultural Organization (UNESCO) in the year of 2000 for its “outstanding universal value� and its role as one of the most important biological sites in the world. The site itself encompasses the main bulk of the mountain including the remaining naturally forested slopes, and incorporates the natural diversity and habitats that constitute Kinabalu’s key natural heritage values. In the mid-20th Century, Mt. Kinabalu was regarded as a scared mountain by the Dusun people (local native) of the surrounding foothills. Hence, this natural heritage site has earned its considerable attention due to the myth and legend. This paper explores the tourist` intention to visit this heritage site. The intention that has been identified in this study is classified into three groups, which are heritage experience, educational experience, and recreational experience. The paper investigated whether heritage tourism is motivated by the search for education or knowledge, leisure or to search for heritage experience as reasons for visiting heritage sites which were linked to the tourists` perception of the site in relation to their interests and willingness to explore an heritage experience. Sample of study was consisted of domestic and international tourists who visited Kinabalu National Park in April 2007. The paper concludes that the Kinabalu National Park attributes themselves are important in order to understand the intention to visit a site where the “past� presented motivated the tourists on different grounds beside enjoying recreational experience on the heritage site itself.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Uncontrolled Keywords: Heritage, Heritage site, National park, Recreational, Educational, Experience
Subjects: G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Divisions: SCHOOL > School of Business and Economics
Depositing User: ADMIN ADMIN
Date Deposited: 21 Mar 2011 11:10
Last Modified: 12 Oct 2017 09:10

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