Persepsi ke atas kesan pembangunan luar bandar kepada kesejahteraan hidup masyarakat di Beluran, Sabah

Elizebeth Gustin and Dayangku Aslinah Abd. Rahim Persepsi ke atas kesan pembangunan luar bandar kepada kesejahteraan hidup masyarakat di Beluran, Sabah.

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Abstract

Entrepreneurs explore creative ideas by introducing new types of products or services that significantly contribute to shaping the future market, consumers behaviour and even the surrounding society. It is, therefore, more important than ever for an entrepreneur to be informed of the aspects of consumer laws in business practices. Technological advances have altered the equilibrium of the established business paradigms by offering new opportunities for innovative business models through e-commerce platforms. However, it also raises challenging questions with regards to the behaviour of an entrepreneur as expected by law in e-commerce. In particular, the need to comply with the registration requirement, fair marketing practices and maintaining the implied guarantees conferred by law to consumers. These issues are not entirely new, but they do indeed pose additional challenges to existing legal frameworks in Malaysia, such as the Consumer Protection Act 1999, the Consumer Protection (Electronic Trade Transactions) Regulations 2012 and the Trade Descriptions Act 2011, among others. This article, therefore, analyses the application of the Malaysian consumer legal framework in regulating entrepreneurs in e-commerce platforms. To achieve these aims, the article applies the doctrinal research methodology by analysing statutes, decided cases, books and journals related to the issues in question.

Item Type: Proceedings
Uncontrolled Keywords: Pembangunan luar bandar , Kesejahteraan hidup , Beluran Sabah
Subjects: D World History and History Of Europe, Asia, Africa, Australia, New Zealand, Etc. > DS Asia
H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: DG MASNIAH AHMAD -
Date Deposited: 09 Jun 2021 11:25
Last Modified: 09 Jun 2021 11:25
URI: http://eprints.ums.edu.my/id/eprint/27145

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