Tourist satisfaction dimension in Kinabalu park, Sabah, Malaysia

Timothy Ajeng Mereng and Hamimah Talib and Chan, Jennifer Kim Lian (2020) Tourist satisfaction dimension in Kinabalu park, Sabah, Malaysia. Borneo Science, 41. pp. 47-53. ISSN 1394-4339

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Abstract

This paper aims to identify the tourist satisfaction dimensions in Kinabalu Park as a World Heritage Site, to come out with the tourist satisfaction indicators for responsible rural tourism framework at Kinabalu Park, Sabah, Malaysia, in terms of satisfaction and dissatisfaction dimension. One of the data sources to achieve this aim is the in-depth interview session with the tourist in Kinabalu Park, specifically the mountain climbers. The interview was conducted with Herzberg’s Critical Incident Technique (CIT), which is a method that asks the respondents to recall their exceptionally good feeling as well as their exceptionally bad feeling during their experience in Kinabalu Park. The data were analyzed thematically based on Driver’s Recreation Experience Preference (REP) scale to identify the tourists’ satisfaction dimension. Our study found that “scenery enjoyment” was the most prevalent domain for a satisfying experience or the source of good feeling. Along with the “scenery enjoyment”, there were other three emerging experience domains that could contribute to understanding the tourist satisfaction dimensions in Kinabalu Park

Item Type: Article
Uncontrolled Keywords: Tourist Satisfaction Dimension , Kinabalu Park
Subjects: G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Q Science > QH Natural history > QH1-278.5 Natural history (General)
Divisions: FACULTY > Faculty of Science and Natural Resources
Depositing User: SITI AZIZAH BINTI IDRIS -
Date Deposited: 22 Sep 2021 08:38
Last Modified: 22 Sep 2021 08:38
URI: http://eprints.ums.edu.my/id/eprint/30459

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