Items where Author is "Artinah Zainal, "

Article

Mazalan Mifli, and Rahmat Hashim, and Artinah Zainal, (2015) Product innovation process of Chain Restaurants: a new empirical perspective using statistical paradigms. Advanced Science Letters, 21 (6). pp. 1767-1771. ISSN 1936-6612

Mazalan Mifli, and Rahmat Hashim, and Artinah Zainal, (2015) Managing menu innovation in a saturated market: an empirical evidence from restaurant chains in Malaysia. Tourism and Hospitality Research (THR).