Items where Author is "Artinah Zainal"
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Number of items: 3.
Article
Mazalan Mifli and Rahmat Hashim and Artinah Zainal (2015) Product innovation process of Chain Restaurants: a new empirical perspective using statistical paradigms. Advanced Science Letters, 21 (6). pp. 1767-1771. ISSN 1936-6612
Mazalan Mifli and Rahmat Hashim and Artinah Zainal (2015) Managing menu innovation in a saturated market: an empirical evidence from restaurant chains in Malaysia. Tourism and Hospitality Research (THR).
Book Chapter
Mazalan Mifli and Rahmat Hashim and Artinah Zainal (2015) The impact of food trends on menu innovation. Handbook of Research on Global Hospitality and Tourism Management. pp. 266-291.