Items where Author is "Fung, Pang ka"
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Book Chapter
Fung, Pang ka and Tan, Huan Shee and Thilagawathy Sankaran and Ravin Nagarajan and Chan, Mary Siew Choo and Aydawaty Mohd Ali (2016) Students' experiential motives and intention to play online games. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 245-258.