Chung, Sim Liew and Ju, min Ang and Yee, Teen Goh and Shy, Yin Tan and Wai, Kin Koh and Ru, Yi Teh (2016) Factors influencing consumer acceptance of internet of things technology. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 186-201.
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Abstract
The aim of this research is to examine factors influencing consumer acceptance of Internet of Things Technology (IoT) guiding by the Technology Acceptance Model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Data was analyzed using multiple regression and results revealed that the dimension of perceived usefulness is the most influencing factor on the consumers' acceptance of IoT technology and consumers' behavioural intention to use. In the Malaysian context, this research provides additional information in narrowing the research gap with regard to understanding behavioural intention to use the IoT technology. Next, the framework will be used for future exploration to address the issue of peoplNVBGBHJe who have never utilized an IoT innovation react.
| Item Type: | Chapter In Book |
|---|---|
| Keyword: | Technology Acceptance Model (TAM), consumers , internet |
| Subjects: | T Technology > T Technology (General) |
| Depositing User: | NORAINI LABUK - |
| Date Deposited: | 20 Jun 2018 08:47 |
| Last Modified: | 20 Jun 2018 08:47 |
| URI: | https://eprints.ums.edu.my/id/eprint/20157 |
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