Dayang Haryani Diana Ag. Damit and Amran Harun and David Martin and Abdul Shukor B Shamsudin and Abdul Wahid Mohd Kassim (2018) Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model. WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 15. pp. 413-422. ISSN 2224-2899
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Abstract
Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on non-Muslim consumers as respondents are uncommon. Therefore, this study aims to examine the determinants of non-Muslim attitude and their repurchase intention on halal food product using the Buyer Behaviour Model. Data were collected through self-administered questionnaire survey involving 444 non-Muslim consumers. The structural equation analyses revealed that lifestyle, consumers past purchase experience, and religion adoption positively influenced the non-Muslim consumers’ attitude towards halal products. The findings also revealed a significant relationship between the attitude of non-Muslim consumer towards halal product and their repurchase intention of the halal product. Finally, several recommendations for future research consideration are presented in the final part of this paper.
| Item Type: | Article |
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| Keyword: | Non-Muslim consumer, halal awareness, lifestyle, consumer’s past purchase experience, religion adoption, attitude, repurchase intention, halal product |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc ?? HD28 ?? |
| Department: | FACULTY > Faculty of Business, Economics and Accounting |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 22 Jul 2019 12:19 |
| Last Modified: | 19 Apr 2021 12:51 |
| URI: | https://eprints.ums.edu.my/id/eprint/22897 |
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