Hanudin Amin and T., Ramayah (2010) SMS banking : Explaining the effects of attitude, social norms and perceived security and privacy. Electronic Journal on Information Systems in Developing Countries, 41 (2). pp. 1-15.
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Abstract
This study aims to investigate the factors influencing the use of short-messaging-service(SMS) banking among Malaysian bank customers. It focuses on the relationships among attitude, subjective norm, perceived security and privacy (PSP) and intention to use SMS banking. We collected 115 valid survey responses. The data indicate that attitude, subjective norm, and PSP are influential predictors of intention to use SMS banking. Corresponding discussion and implications are included.
| Item Type: | Article |
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| Keyword: | Attitude, Subjective Norm, Perceived Security and Privacy (PSP), Short-Mess aging-Service(SMS) Banking |
| Subjects: | H Social Sciences > HG Finance > HG1-9999 Finance > HG1501-3550 Banking |
| Department: | SCHOOL > Labuan School of International Business and Finance |
| Depositing User: | ADMIN ADMIN |
| Date Deposited: | 18 May 2011 16:51 |
| Last Modified: | 16 Oct 2017 12:13 |
| URI: | https://eprints.ums.edu.my/id/eprint/2836 |
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