Community entrepreneurial venture in river cruise tourism in Sabah

Yuzainy Janin and Kamisan Pusiran and Kamarul Mizal Marzuki and Dayangku Aslinah Abd Rahim and Andi Tamsang Andi Kele Community entrepreneurial venture in river cruise tourism in Sabah.

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River cruising has been part of Sabah tourism product for quite sometime. However, apart from Kinabatangan River, it can be argued that the existence of river cruise tourism in other location in Sabah has not been in the limelight of tourism promotion. The fact is, there are communities along other rivers in Sabah did and some are still involved offering river cruises along rivers in their localities. These community operated river cruise packages mainly associated with wildlife viewing that includes macaques, proboscis monkey and fireflies. This articles aims to highlight these community operated river cruise businesses throughout Sabah, specifically related to their development, opportunities and challenges. Suggestions towards the betterment of river cruising tourism is offered, making this activity a sustainable community based tourism platform.

Item Type: Proceedings
Keyword: River , Tourism , Cruise , Community , Sabah
Subjects: D World History and History Of Europe, Asia, Africa, Australia, New Zealand, Etc. > DS Asia
G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps
H Social Sciences > HF Commerce
Department: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: DG MASNIAH AHMAD -
Date Deposited: 03 Jun 2021 08:57
Last Modified: 03 Jun 2021 08:57

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