Integrating the effects of price fairness and Islamic altruism with the TPB model The case of Islamic mortgage adoption

Khadijah M. Sayuti and Hanudin Amin (2020) Integrating the effects of price fairness and Islamic altruism with the TPB model The case of Islamic mortgage adoption. International Journal of Housing Markets and Analysis, 13. pp. 792-807. ISSN 1753-8270

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Abstract

Purpose – The purpose of this study is to examine the impacts of price fairness and Islamic altruism on the Islamic mortgage adoption along with theory of planned behaviour’s (TPB’s) constructs (i.e. attitude, subjective norm and perceived behavioural control). Attitude is also analysed as a mediator in this study. Design/methodology/approach – Using TPB as a baseline theory, this study analyses the Islamic mortgage adoption involving a total of 281 Muslim consumers in Malaysia using partial least squares. Findings – The results indicate that attitude, subjective norm, perceived behavioural control and price fairness significantly influence Muslim bank customers’ intention to choose Islamic home financing products. Other interesting findings are also provided. Research limitations/implications – This study contains three limitations that include the geographical constraint, respondents’ selection and the limited number of factors used. Practical implications – The results obtained can serve as a guideline for bank managers or marketers to generate better strategies, which are dynamic to improve the acceptance rate of Islamic mortgage. Originality/value – This study extends the TPB flexibility to integrate with price fairness and Islamic altruism in the Islamic mortgage adoption context.

Item Type: Article
Keyword: Marketing , Consumer behaviour , Theory of planned behaviour , TPB , Islamic home financing , Price fairness , Islamic altruism
Subjects: H Social Sciences > HG Finance > HG1-9999 Finance > HG3691-3769 Credit. Debt. Loans Including credit institutions, credit instruments, consumer credit, bankruptcy
Department: FACULTY > Labuan Faculty of International Finance
Depositing User: SITI AZIZAH BINTI IDRIS -
Date Deposited: 02 Mar 2022 14:34
Last Modified: 02 Mar 2022 14:34
URI: https://eprints.ums.edu.my/id/eprint/31812

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