Strategi Komunikasi Dan Birokrasi: Satu Tinjauan Sejarah Aplikasi Amalan Perhubungan Awam Dalam Agensi Kerajaan Negeri Sabah

Syahruddin Ag Ahmad (2008) Strategi Komunikasi Dan Birokrasi: Satu Tinjauan Sejarah Aplikasi Amalan Perhubungan Awam Dalam Agensi Kerajaan Negeri Sabah. Borneo Research Journal, 2. pp. 123-138. ISSN 1985-5443 (P-ISSN) , 2600-8645 (E-ISSN)

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URL: https://borneojournal.um.edu.my/index.php/BRJ/arti...

Abstract

The practice of public relations complements tactics of organizational communication in terms of creating and disseminating messages within organization. Tactical message dissemination is technically used to get information direct from its sources as it will help management of the organization to make a crisp and accurate decision. Public relations task on tactical message dissemination are specially assigned to a particular person in this field purposely to gain image of his or her bosses as well as to enhance writing skills and surely to let everybody knows anything in an organization. A kind of job is successfully being traced back to 1959. Through the Press Officer and Junior Information Officer (Div. III, North Borneo Civil Service). As post-independent era in Sabah taking place the responsibility of these two position were also being took by Press Secretary. This study is organized by using content analysis technique to verify a bureaucratic elements those are implicitly practiced in such a job.

Item Type:	Article
Keyword:	Public relations , Organizational communication , Bureaucracy
Subjects:	J Political Science > JF Political institutions and public administration > JF20-2112 Political institutions and public administration
Department:	FACULTY > Faculty of Social Sciences and Humanities
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	17 Jul 2022 09:53
Last Modified:	17 Jul 2022 09:53
URI:	https://eprints.ums.edu.my/id/eprint/33289

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